Impact of Instagram on Politics

Normally, politicians will promote their election campaigns and political events through Facebook & Twitter. However, in Russia, Instagram has become a important platform for them to promote their campaigns and political standing.

It is obvious to everyone that politicians' aim is to establish a good image to the people so as to get more votes in the upcoming elections. Instagram's ability to enhance photos make it a perfect tool for politicians to promote themselves. For instance, sharing photos depicting intimate moments of their family will enable citizens relate to them as friendly and casual. This shows a clear difference in relationship between private and public culture and a unique aestheticism of political life.

Instagram page of Russia Prime Minister Dmitry Demedvedev

Up to date, Russia's Prime Minister Dmitry Demedvedev have the most followers among politicians, around 259k. Other than posting photos of his work life, he also spends some time uploading photos of his personal life.

Some photos uploaded by Demedvedev

If you notice, you will realize that most of his photos are culturally diverse, from scenery to Chinese opera. I believe his photos all have some hidden meaning - the scenery photos are meant to showcase the beauty of Russia. Moreover, closer look depicts that his photos contain a lot of serious, patriotic messages: Pictures reveal him attending conferences, visiting Russia's landmarks, or commemorations on Russian wars.

Instagram profile of Ramzan Kadyrov

Russian politician Ramzan Kadyrov willingly showcase his private life to the people, and he is established as a family-loving and talented person. For instance, he uploaded photos and videos of his family as well as his hobbies.

He succeeded in appealing to the masses that he has talent in horse-riding and is portrayed as a loving husband and doting father. This has won him the support of the Putin people.

Pictures of Kadyrov 

The saying "A picture speaks a thousand words", is true indeed. Photos are the best tool for politicians to portray what they want to say and to illustrate a positive image. Mainly communicating to the people verbally is not enough. Sometimes, it is good to let citizens have a peek into your private life to be able to relate to you better.

Let me end my post with a video that illustrates how Kadyrov promotes his piloting skills on a mini aircraft. It was really well done in my opinion.



For more details: http://calvertjournal.com/comment/show/1390/instagram-russia-kadyrov-medvedev-sobchak